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March 24, 2026
宣传(宣傳)xuānchuán(xuan1chuan2)
宣传 (xuān chuán) refers to the act of disseminating information or ideas to promote a specific agenda or cause. It is commonly used in contexts such as media, advertising, and political campaigns, where the goal is to influence public opinion or encourage certain behaviors.
Frequency#3181DifficultyMedium
Cultural Note
宣传 has significant cultural relevance in China, particularly in the context of the government's use of propaganda to promote policies and ideologies. Historical movements, such as the Cultural Revolution, heavily relied on 宣传 to shape public perception.
Memory Tip
Think of 宣 (xuān) as a loudspeaker announcing something important, while 传 (chuán) can remind you of 'transmission' of information. Together, they create an image of broadcasting messages widely, making the word easier to remember.
Meanings of 宣传
xuānchuán(xuan1chuan2)
1to disseminate
2to give publicity to
Exercise 1 of 2
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About 宣传
宣传Simplified
宣傳Traditional
—Strokes
—Radical
名动词dòngcíverb-noun (v.-n.)Part of Speech
#3181Frequency Rank
个Measure Word
HSK 2.0L5HSK 3.0L5ElementaryTOCFLL3HSKKL2CEFRA2
Podcast: 宣传
Podcast: 宣传
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AI Study Notes for 宣传
Quick Contrast
宣传 (xuānchuán) vs 传播 (chuánbō) — use 宣传 when the focus is on promoting a specific agenda, while 传播 emphasizes the general act of spreading information.
Memory Mnemonic
Think of 宣 (xuān) as a loudspeaker announcing something important, while 传 (chuán) can remind you of 'transmission' of information. Together, they create an image of broadcasting messages widely, making the word easier to remember.
Usage Notes
Be careful not to confuse 宣传 with similar terms like 介绍 (jiè shào), which means to introduce. 宣传 is often used in formal contexts, especially related to government or organizational communication. Common collocations include '宣传政策' (xuān chuán zhèng cè - promote policies) and '宣传活动' (xuān chuán huó dòng - publicity activities).
HSK Study Tips
As an HSK Level 5 word, 宣传 connects with other vocabulary related to communication and media. Focus on its usage in sentences and practice distinguishing it from related words. Understanding its role in both formal and informal contexts will enhance your fluency.
Cultural Note
宣传 has significant cultural relevance in China, particularly in the context of the government's use of propaganda to promote policies and ideologies. Historical movements, such as the Cultural Revolution, heavily relied on 宣传 to shape public perception.
Common Mistakes
Learners often confuse 宣传 with 传 (chuán), mistakenly using it in contexts where a simple 'transmit' would suffice. For example, saying '我想宣传我的朋友' (I want to promote my friend) is incorrect; instead, say '我想介绍我的朋友' (I want to introduce my friend).
AI-enhanced 2026-03-24
Pronunciation of 宣传
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Grammar Patterns of 宣传
宣传 functions as a verb — the action or state of the sentence. The Chinese order is Subject + Verb + Object (我吃饭). Negate it with 不 (habitual / future) or 没(有) (completed action). Add aspect markers like 了, 过, 着 directly after the verb. It carries 4 related meanings, each with its own usage notes below. The example sentences below show it in action, with practice buttons (Listen, Practice Writing, Practice Speaking) on every line.
Exercise 1 of 5
Complete the Sentence
一些公司已降低了____资料中标榜之词的调门。
Some companies have toned down the claims on their promotional literature.
Example Sentences for 宣传 (10)
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1
一些公司已降低了宣传资料中标榜之词的调门。
yī xiē gōng sī yǐ jiàng dī le xuān chuán zī liào zhōng biāo bǎng zhī cí de tiáo mén。
Some companies have toned down the claims on their promotional literature.
2
佩罗期待着新一轮的竞选宣传节目的播出。
pèi luó qī dài zháo xīn yī lún de jìng xuǎn xuān chuán jié mù de bō chū。
Perot hoped to run another series of campaign infomercials.
3
英格兰队今晚为欧洲足球做了一次糟糕的宣传。
yīng gé lán duì jīn wǎn wéi ōu zhōu zú qiú zuò le yī cì zāo gāo de xuān chuán。
The England team were a poor advertisement for European football tonight.
4
这将是很好的公关宣传。
zhè jiāng shì hěn hǎo de gōng guān xuān chuán。
It will be good PR.
5
大规模发行所需的广告宣传会增加一部电影的最终成本。
dà guī mó fā háng suǒ xū de guǎng gào xuān chuán huì zēng jiā yī bù diàn yǐng de zuì zhōng chéng běn。
The promotion of a big release can inflate a film'sfinal cost.
6
政客们想要的是不问是非、甘为他们搞宣传的哈巴狗一样的新闻媒体。
zhèng kè mén xiǎng yào de shì bù wèn shì fēi、 、 gān wéi tā mén gǎo xuān chuán de hā bā gǒu yī yàng de xīn wén méi。
Politicians want a lap-dog press which will uncritically report their propaganda.
7
他们在宣传新思想，对此她表示赞许。
tā mén zài xuān chuán xīn sī xiǎng， ， duì cǐ tā biǎo shì zàn。
She applauds the fact that they are promoting new ideas.
He was in large part a journalist and propagandist.
Cultural Notes for 宣传
🏮Cultural insight
宣传 has significant cultural relevance in China, particularly in the context of the government's use of propaganda to promote policies and ideologies. Historical movements, such as the Cultural Revolution, heavily relied on 宣传 to shape public perception.
Frequently Asked Questions about 宣传
传播 (chuán bō) is more general and means to spread or transmit information, while 宣传 specifically implies promoting a particular agenda or cause.
Yes, 宣传 can sometimes imply manipulation or bias, especially when associated with propaganda.
It is more commonly used in formal contexts, such as media and politics, rather than casual conversation.
