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March 24, 2026
标志(標誌)biāozhì(biao1zhi4)
标志 (biāozhì) refers to a sign, mark, or symbol that represents or indicates something specific. It is commonly used in various contexts, such as traffic signs, logos for brands, or any symbol that conveys information or meaning.
Frequency#3128DifficultyMedium
Cultural Note
In China, logos and symbols are crucial for branding, especially with the rise of e-commerce. They often reflect cultural values and aesthetics, making 标志 an important part of marketing and identity.
Memory Tip
Imagine a big 'B' for '标' with a sign pointing to a 'Z' for '志', like a road sign. Visualize a bright, colorful logo that stands out, representing a brand or an important message. The character components can be thought of as a 'mark' (标) on a 'sign' (志) that directs your attention.
Meanings of 标志
biāozhì(biao1zhi4)
1sign
2mark
Exercise 1 of 2
Listen & Choose the Meaning
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About 标志
标志Simplified
標誌Traditional
—Strokes
—Radical
名词míngcínoun (n.)Part of Speech
#3128Frequency Rank
HSK 2.0L5HSK 3.0L5IntermediateTOCFLL4HSKKL2CEFRB1
Podcast: 标志
Podcast: 标志
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AI Study Notes for 标志
Quick Contrast
标记 (biāojì) vs 标识 (biāoshì) — use 标志 when referring to a sign or symbol that indicates something specific, while 标记 is more about a marking or notation, and 标识 emphasizes identification.
Memory Mnemonic
Imagine a big 'B' for '标' with a sign pointing to a 'Z' for '志', like a road sign. Visualize a bright, colorful logo that stands out, representing a brand or an important message. The character components can be thought of as a 'mark' (标) on a 'sign' (志) that directs your attention.
Usage Notes
When using 标志, be careful not to confuse it with similar terms like 符号 (fúhào), which has a narrower meaning related to symbols in mathematics or logic. It is generally informal but can be used in formal contexts like business discussions about branding.
HSK Study Tips
As an HSK Level 5 word, 标志 connects to other words related to communication and representation. Students should focus on using it in context, especially when discussing signs or symbols in various scenarios, such as marketing or road safety.
Cultural Note
In China, logos and symbols are crucial for branding, especially with the rise of e-commerce. They often reflect cultural values and aesthetics, making 标志 an important part of marketing and identity.
Common Mistakes
Learners often confuse 标志 with signs of other types, such as 指示 (zhǐshì), which means 'indication'. For example, saying '这是一个指示' (This is a sign) instead of '这是一个标志' (This is a mark) can lead to misunderstanding.
AI-enhanced 2026-03-24
Pronunciation of 标志
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Grammar Patterns of 标志
标志 functions as a noun — it names a person, place, thing, or concept. Place it as a subject before the verb (主+谓) or as an object after the verb (谓+宾). Most Chinese nouns require a measure word between the number and the noun (e.g. 一个/三本). It carries 7 related meanings, each with its own usage notes below. The example sentences below show it in action, with practice buttons (Listen, Practice Writing, Practice Speaking) on every line.
Exercise 1 of 4
Complete the Sentence
无____的预约型出租车沿街拉客是非法的。
Minicabs are prohibited by law from touting passers-by for business.
Stationery can be imprinted with your message or logo.
7
所有的指示标志和公告都被译成了英语和西班牙语。
suǒ yǒu de zhǐ shì biāo zhì hé gōng gào dū bèi yì chéng le yīng yǔ hé xī bān yá yǔ。
All the signs and announcements were rendered in English and Spanish.
8
在巨大的红色麦当劳标志牌下，他显得很矮小。
zài jù dà de hóng sè mài dāng láo biāo zhì pái xià， ， tā xiǎn dé hěn ǎi。
His figure is dwarfed by the huge red McDonald'ssign.
9
从“安全出口”标志下的那道门直穿过去。
cóng“ “ ān quán chū” kǒu ” biāo zhì xià de nà dào mén zhí chuān。
Go straight through that door under the EXIT sign.
10
别忘了剪下标志，贴到你的卡上。
bié wàng le jiǎn xià biāo zhì， ， tiē dào nǐ de kǎ。
Don't forget to clip the token and stick it on your card.
Cultural Notes for 标志
🏮Cultural insight
In China, logos and symbols are crucial for branding, especially with the rise of e-commerce. They often reflect cultural values and aesthetics, making 标志 an important part of marketing and identity.
🌏Cross-cultural Insight
In Western cultures, logos are often seen purely as branding tools, while in China, they can also embody deeper cultural meanings and associations.
Frequently Asked Questions about 标志
It is pronounced as 'biāozhì', with a high level tone on the first syllable and a falling tone on the second.
Yes, 标志 can be used formally, especially in discussions about branding, marketing, or official signs.
标志 typically refers to more visual signs or logos, while 符号 is more abstract and often used for symbols in mathematics or notation.
